A private memorandum from Lisa Lang, 49ers team vice president, announces that she will leave the NFL franchise when the season ends, according to the document obtained by the San Francisco Sentinel today.
Elisabeth (Lisa) Lang is in her sixth season with the 49ers and as Vice President of Communications and Government Relations.
Lang led the 49ers government relations efforts and public approval process for the 49ers proposed $935 million, NFL stadium in Santa Clara.
She took over after Sam Singer of Singer Associates public relations in San Francisco resigned from the 49ers after team owners John York and Jed York abandoned plans to build a new stadium in San Francisco and directed their attention to Santa Clara. Singer was one of only a handful of previous owner Eddie DeBartolo’s consultants to cross over and serve the York family. His firm also represented Lennar, the developer of the San Francisco Hunters Point stadium site.
Lang has been privately criticized in San Francisco and Santa Clara for her failure to communicate in a timely manner and to generate support for the struggling York family effort to turn the team around. She served on the winning stadium campaign in Santa Clara, but the proposed new stadium may never be built because the York family cannot get the financing and the NFL and California state leaders oppose the team building outside of San Francisco.
The Santa Clara stadium project has been postponed indefinitely by Jed York.
Whose head will be next to roll? Singletary is a goner, according to team insiders, who said the York’s are waiting for the losing season to conclude.
The 49ers will have trouble recruiting new coaching and front office staff because of the acrimony created by team president Jed York and executive vice president Paraag Marathe, neither of whom has NFL experience and both of whom have tried to imitate Billy Beane’s “Money Ball” method to select new players for the Niners, with no success.
York is considering Marathe to be the team’s next general manager, which has alienated professional team managers and coaches from considering the team, according to sources. Recruiting new coaches will also impact the team’s ability to field a winning team as few players will want to join the unstable 49ers franchise.
SENTINEL FOUNDER PAT MURPHY
Photo By Luke Thomas FogCityJournal.com