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JEWS VANQUISH BOYCOTT ATTEMPT OF ISRAELI PRODUCT

20 July 2010

By Arielle Farber
Director of Israel & International Affairs
Jewish Community Relations Council of Greater Washington

Within 24 hours of Friday’s call to action about a boycott of AHAVA Israeli skin care products at the Silver Spring Ulta, scores of you supported Israel by buying AHAVA at the targeted store.

By Saturday the store had entirely sold out of its line of Israeli products. There was nothing left on the shelves to boycott, and the store had to order an expedited shipment of AHAVA products to restock.

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Together, you helped the store see their biggest AHAVA sales day EVER and made an impressive statement in support of Israel as she is faced by a campaign of deligitimization.

The media has already picked up on this impressive campaign and other communities around the country are going to use your successful efforts as an example to galvanize their own communities as they fight similar boycott efforts.

The headquarters of AHAVA US and Ulta have both expressed their gratitude for the Jewish community’s support in the face of this hateful boycott attempt.