Don and wife Doris Fisher
Donald Fisher, who co-founded Gap Inc. with his wife Doris forty years ago, died on Sunday after a battle with cancer, the clothing retailer said.
He was 81.
The company that the Fishers began as a little denim store in San Francisco now operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland, and it has been credited with inventing the specialty retail category.
The Fishers opened their first store in San Francisco in 1969, and named it The Gap in reference to the generational differences between baby boomers and their parents.
When it first opened, the Gap mainly sold Levi’s jeans, tapes and records, and it flourished in 1970s as consumers snapped up its denim.
In 1983, the Gap hired Millard Drexler as president, and he successfully overhauled the retailer’s image from a seller of Levi’s and other denim brands to one of the most popular private-label apparel brands in U.S. history.
But in the past decade the retailer has stumbled, hurt by aggressive expansion plans, rising competition and fashion missteps. Gap has been working in recent years to overhaul its operations, which now include Banana Republic, Old Navy, Piperlime and Athleta.
Most recently, the Gap chain has launched a major denim campaign, offering jeans with better fits and higher-end styling in hopes of bringing back once-loyal customers who gravitated to more fashionable rivals.
In 1995, Fisher stepped down as Gap’s chief executive officer, and in 2004, he stepped down as chairman of the board.
He continued to serve as Chairman Emeritus until his death.
Fisher also served on the Boards of Trustees of the San Francisco Museum of Modern Art.
This past week the museum announced plans to permanently house the Fisher Collection, one of the world’s leading private collections of contemporary art, upon completion of its expansion.
“Don Fisher was a great San Franciscan, a loving husband and father, and a dear friend,” San Francisco Mayor Gavin Newsom said in a written statement.
“His unwavering commitment to our city’s arts and civic culture will be remembered for generations to come.
“In San Francisco, flags will be flown at half mast to honor Mr. Fisher, his leadership, and his many valuable contributions to the city he loved.”
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