Celebrity actor/producer Ashton Kutcher and retail giant Wal-Mart had a spirited Twitter debate Tuesday over Wal-Mart workers’ wages.
Kutcher (@aplusk) kicked off the dust-up by tweeting about the news that an Ohio Wal-Mart took up an employee-to-employee food charity collection “so Associates in Need can enjoy Thanksgiving dinner.” He wrote, “Walmart is your profit margin so important you can’t Pay Your Employees enough to be above the poverty line?”
Fourteen minutes later, the company’s @WalmartNewsroom account, echoing its replies to others on the topic, tweeted back at Kutcher, “It’s unfortunate that an act of human kindness has been taken so out of context. We’re proud of our associates in Canton.” After 10 minutes, Kutcher shot back, “you should be proud of your associates but I’m not sure if they should be proud of you.”
Wal-Mart then offered Kutcher a video on “Opportunity and Benefits at Walmart,” saying, “We know you believe in opportunity like we do & we’d love to talk to you more about it.”
Kutcher quickly countered, “you had 17 billion in profits last year. You’re a 260 billion$ company. What are we missing?”
That set off a trio of tweets from Wal-Mart, starting with, “We think you’re missing a few things,” and then touting that “The majority of our workforce is full-time and makes more than $25,000/year”; that “about 75% of our store management teams started as hourly associates”; and that “every year, we promote about 160,000 people…”
Kutcher told Wal-Mart the company “does a lot of great things but it needs to be a leader on this issue as well.” In its final tweet to Kutcher – so far — Wal-Mart answered, “We know we can always get better as a company. This year we’ve made providing more opportunities for our associates a top priority.”
Kutcher returned to the topic an hour later, linking a blog post on a study estimating the cost of Wal-Mart workers’ use of public assistance, and saying “Walmart should be the leaders not the low water mark.